Tony Elumelu Entrepreneurship Programme Application Guidelines you must Follow

Tony Elumelu Entrepreneurship Programme Application Guidelines

As you apply for the Tony Elumelu Entrepreneurship Programme 2018, here are some guidelines that you must follow in order to ensure that your application makes it to the shortlist to be released on the 22nd of March 2018.

These guidelines are designed to guide entrepreneurs all across Africa in the application process. Please endeavour to read them carefully and abide by them as you apply in order to brighten your chances of making the final shortlist.

They are section specific and cover all the sections in the application form.


This section asks about key personal information such as your name, date of birth and language proficiency. Please fill in the questions accurately, and where possible use your official government name (e.g. on your passport). This will ensure your information remains accurate, and can be utilized for registration to attend the Elumelu Entrepreneurship Forum (if selected).

Note, if you have already registered before, that is, submitted your application last year, these information may already be available in the system and might be auto-filled. However, if any of such details has changed, you might want to make the necessary connections. .


This section requires you to fill in your personal contact details such as home address, email address and phone numbers.

It is important to be as accurate as possible, as addresses will be verified; your email address and phone number will be used as the primary and secondary mode of communication with you.

If this information is inaccurate, it may mean that you will not receive essential information.

One of the eligibility criteria is for applicants to be resident in Africa. Non-African addresses will be considered ineligible.


Here, you are expected to select the option that matches your highest level of education. You are also to mention the major areas in your field of study or area of specialization. You can mention a maximum of three.


Your social media accounts will be used for engagement with the Tony Elumelu Foundation where applicable.


This section requires you to detail information about your business or idea. While your business may not yet be operational and you may not have registered a name or address, it is important to fill in this information, which selected applicants may change once official paperwork has been completed.


Q17. E.g. you may speak of a personal experience, an issue you faced which led to your decision.

Q18. E.g. you may speak about an incident/position of leadership you held in a previous job

Q19. E.g. you may speak about an innovation you created, or goal you attained.

Q20. E.g. focus on the core aspects of your business idea – what you are making/selling; who it benefits.

Q21. E.g. expand on Q20. And give more detail.

Q22. E.g. What is new, exciting, innovative, different, uncommon, about your business/idea. How does it solve existing problems in a new way?

Q23. Why do people need the product or service you are providing?

Q24. What is your business stage?

IDEA – your business is still a concept, and you have not begun operating Research & development – you have begun to conduct research into best practices, and may have begun minor operations

MARKET ENTRY – you have successfully entered the market and begun operations on a small scale.

GROWTH – at this stage, your consumer demand is established and increases.

Q25. Please select the ONE industry (and sub-sector) that most closely

captures your idea, e.g. Agriculture – Animal husbandry

Please ensure you give enough detail while sticking to the word limit.


This section asks about the formal structure of your company, and majority of the questions are for those who have officially registered.

It also asks about your role/position in the company, and how many staff you currently have working for you (full and part-time).


This section focuses on the market/demand that exists for your product/service.

Question guide:

Q34. How many people have a need/want for what you are selling?

Q35. What will you have to do to earn an income from your business?

Q36. How do you find/target/engage potential customers for your product/service? How do you achieve sales? How do you spread the word about your business?

Q37. Who do you compare your business/idea with? Who owns the market share already? Who will you be/are you competing with directly? Who is already doing what you plan to do?

Q38. Of those you mentioned in Q37. How is your product/service different? Better? Bigger? More innovative? More targeted? More consumer friendly?

Q39. What is your short-term goal for your business? What are you planning to accomplish/achieve within the next 6months-1 year?

Q40. Following from Q39. Once you have achieved the short-term goal, what will your next big achievement be?

SECTION 8: FINANCIALS (if not applicable, please enter 0)

This section is to test your financial understanding of your current/target market, and how well your business is doing/will do. It is important to do thorough research (for idea stage) or to be totally honest (for those already in operation), as Financial Knowledge is not only a deciding factor, but a crucial element of the 12-week training.

Many questions relate to those who have begun operations, therefore those with idea stage businesses will answer $0 for some questions.

Q41. How much have you spent in starting/running your business since inception? This includes personal money utilized, loans, grants and other money put into developing the company.

Q42. How much money do you spend to cover operational/fixed costs each month? E.g. rent, raw materials, salaries, etc.

Q43. How much money have you made from sales since you began operations?

Q44. How much money will you need to make in order for

Q45. Break Even Revenue in sales dollars can be calculated by dividing your company’s fixed expenses by the company’s contribution margin ratio


Q46. Describe the social benefits your company will provide, in addition to the revenue you plan to make.

Q47. List the 3 most difficult aspects/problems in running your business

Q48. What benefits will you get from this programme?

Q49. Select an area where you need more training/development


This section asks about how you got to know about the programme, your ability to dedicate time to completing it, any past experience on similar programmes, as well as two references who will be contacted to vouch for you.

You can download a PDF format of this guide here or download it from the ‘Resources to Help’ section of your application dashboard.

You can download the Tony Elumelu Entrepreneurship Programme Application form Here. Note however, that this form is strictly for reading purpose. You can only submit your application on the Tony Elumelu Entrepreneurship Programme 2018 Application Portal.

Please share this post to your friends and network who you know are also applying for the Tony Elumelu Entrepreneurship Programme 2018.

Don’t forget to contact the Tony Elumelu Entrepreneurship Programmer live support by posting any issues you have in the Live Forum visible at the right hand side of your dashboard.

For more information and assistance, send an email to or a WhatsApp chat to +2348163052034 and you should receive prompt response.

Good luck as you apply.

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